How do you discover new music? Sometimes I stumble across a favorite band I wasn’t looking for. Other times they come from a friend’s recommendation. Occasionally, I might find a favorite band by seeing them live.
Rarely, however, do I find bands to love based on the record label they belong to.
But that’s exactly what happened with me and The Wild Wild.
Back in early 2013 I totally fell in love with The Lone Bellow. Last year just before SXSW, I got totally hooked on Colony House. I don’t usually take notice of band’s record labels, but I was pleasantly surprised when I discovered that both were on Descendant Records, a boutique label under Sony Music.
So when I saw the label had a third band on their roster, I decided to check them out.